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You are here: Home / News / Warehouse News / Walmart’s 2nd Annual ‘Made in the USA’ Effort Gains Traction Among Manufacturers

Walmart’s 2nd Annual ‘Made in the USA’ Effort Gains Traction Among Manufacturers

Many manufacturers stood to gain when Walmart opened its procurement process to a new wave of suppliers during its two-day “2015 Manufacturing Summit” held last week at its Bentonville, Ark., headquarters. But some manufacturers already are benefiting from the giant retailer’s 2013 pledge to spend an additional $250 billion on products supporting domestic manufacturing and American jobs over a 10-year period. Its plan was to increase what Walmart already buys of U.S.-manufactured goods, source “new to Walmart” U.S.-made products, and support the reshoring of manufacturing of the goods that it currently buys. One of the companies already benefiting is Ranir LLC, a Grand Rapids, Mich.-based maker of dental supplies, including toothbrushes, power-toothbrush handles, dental accessories and dental-floss tools. It is investing $3 million for automated equipment, and adding 19 employees to bring production of its electric-toothbrush heads back from China under Walmart’s patriotic initiative. In fact, Ranir CEO Christine Henisee even spoke at the summit. At the second annual event, manufacturers were to get the chance to present their U.S.-made products to buyers from Walmart, Walmart.com and Sam’s Club and to attend “supplier academy” sessions on topics such as “how [Walmart] customers perceive products made in the U.S.,” how to benefit from trends in American manufacturing, a discourse on dispelling “myths” about doing business with Walmart, and a sharing of success stories from last year’s first open call—from companies including Ranir. Last year, Walmart had about 500 companies attend its open call for suppliers and hosted roughly 800 meetings with 175 of the company’s buyers. This year, the company combined the open call with a summit that included top Walmart executives, Arkansas Gov. Asa Hutchinson and economic-development officials from states around the country. Critics have complained that Walmart’s commitment to buy extra supplies from U.S.-based manufacturers amounts to a […]

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Sue Boczenowski is the Marketing Manager for Abel Womack.

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