About the Authors Dr. Syamala Srinivasan Senior Fellow of CGN Global Business Analytics Team & Adjunct Faculty in the MSPA program of Northwestern University Syamala Srinivasan has over 30 years of industrial and academic experience in creative applications of analytics to solve complex business problems. Currently, Syamala is an Adjunct Faculty in the MSPA program of Northwestern University and a Senior Fellow of CGN Global Business Analytics Team. Previously, she worked at Caterpillar Inc., at various technical and management positions for 22 years. She started and developed the Department of Analytics and was the director of analytics before retiring from Caterpillar. She was focusing on developing and deploying analytical solutions to complex business problems in the entire value chain of product development, manufacturing, supply chain, marketing, and sales. Her prior academic appointments include National Louis University, Bradley University, Chicago State University, Northern Illinois University, and Colorado State University. Srinivasan has a PhD in statistics and a MS in statistics from Colorado State University. She has several management and leadership certifications from Wharton & Kellogg’s school of business. Seshadri Guha Chairman & Managing Partner CGN Global Seshadri Guha is the Chairman & Managing Partner of CGN Global, a Business Transformation Consulting Firm with operations across the United States, Europe, China, and India. Guha has over 20 years of experience in innovating complex business and defining unique approaches to strategy. Before CGN, Guha was the director of the Advanced Computing Technologies Group at Automated Analysis Corporation (AAC), which became one of the more successful technology practices in the engineering domain. Guha co-founded CGN in 1995, as a business and technology consulting company. He has led the development of CGN into a prominent business performance consulting firm. Today CGN’s expertise spans strategy, finance, marketing, supply-chain, operations, and technology with Fortune 500 clients […]