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Other Voices in the News Other Voices: The new Space Race in warehouses and distribution centers Other Voices: The need for an evolved supply chain in e-commerce Other Voices: Six ways modern warehouse design has changed Other Voices: How to help your manufacturing business navigate economic downturns Other Voices: Three tips for implementing intelligent packaging More Other Voices News Editor’s note: The following column by Dave Milner, vice president of sales and marketing for Wildeck , is part of Modern’s Other Voices column, a series featuring ideas, opinions and insights from end-users, analysts, systems integrators and OEMs. Click here to learn about submitting a column for consideration. ————- On August 6, 1991, the World Wide Web became publicly available. Since that day, the way customers access and purchase consumer goods has radically changed. From the comfort of their own home, consumers can access goods from across the globe with a few key strokes and mouse clicks. In addition to revolutionizing how and where consumers shop, the internet has also ushered in a new set of customer experience expectations. For instance, the majority of big-box stores (like Walmart and Target) and a vast number of larger, regional grocery chains now offer a personal shopping service for little or no charge. This service allows customers to place an online order with their local store where a “personal shopper” then picks the order in time for same- or next-day pick-up. Some stores even offer a scheduled home delivery service for a nominal fee or subscription. Just like Amazon Prime’s same- and next-day delivery promise, these types of expedited order fulfillment services are drastically reducing the total foot traffic that can be found in brick and mortar stores. The internet’s influence can even be felt in those instances where consumers still need and […]