View original at blogs.dcvelocity.com
With 2020 right around the corner, there’s no better time than the present to reevaluate your material handling company’s sales strategy. Sales tactics that worked in the past may longer work in 2020. As we approach the new year, you can expect to see several innovative sales tactics being used. Below is a list of some of the top sales trends that will define 2020. By leveraging these trends in your logistics or supply chain company’s sales strategy, you’ll kick off the new year on the right foot. Chatbots or Live Chats While they were originally designed for use by B2C companies, chatbots have since found their way into the B2B industry. How does a chatbot work? Even if you’re unfamiliar with the term, you’ve probably encountered a chatbot when shopping online. Many e-commerce websites use them to provide customer support. A chatbot is a program that converses with a website’s visitors. Of course, it’s not an actual customer service rep; chatbots are powered by computer algorithms. Assuming your B2B company has a website, you can deploy a chatbot on it to attract new sales leads and generate more sales. As an alternative, you can also use live chat on your website. It allows you to communicate with potential customers right away. The only caveat is that someone has to answer if it alerts you that someone has a live question. It doesn’t have to cost a lot or anything at all. One type of free software is tawk.to , a liv chat software that won’t cost your company any money, and you get warm to hot leads right away. AI Data Analytics In addition to chatbots, the use of AI-based data analytics solutions among supply chair or logistics companies is expected to increase in 2020 and the years […]
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