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You are here: Home / News / Warehouse News / How Walmart’s and Target’s CEOs Have Built Momentum in One Year

How Walmart’s and Target’s CEOs Have Built Momentum in One Year

Change doesn’t come easy—particularly when you’re trying to move the needle at a company that rakes in hundreds of billions … Change doesn’t come easy—particularly when you’re trying to move the needle at a company that rakes in hundreds of billions in annual sales. Still, when new CEOs took over at two of the country’s largest retailers within a three-day time span last year, experts knew major changes were in store for the industry. As Greg Foran and Brian Cornell mark their one-year anniversaries at Walmart U.S. and Target next month, they’ve each made bold decisions that—although they caused short-term pain for their companies’ bottom lines—should better position them for top-line gains moving forward. For Target, that meant exiting its newly launched but money-sucking Canada business, and parting ways with its longtime merchandising chief. At Wal-Mart, it was lifting the minimum wage for thousands of its U.S. workers, in hopes of making its stores more appealing to shoppers. The question now is whether they can capitalize on the momentum they’ve started to build, particularly as they compete for a similar customer base in overlapping categories. Read more: CNBC

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Sue Boczenowski is the Marketing Manager for Abel Womack.

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