From the Shop Floor to Sales: Lessons Learned

When I first moved from California to New England in 1987, my first job was as a technician repairing Raymond forklifts. My electrical background helped, but the realtwo men discussing warehouse project delays learning came from seasoned technicians who taught me what I didn’t know.

Later, when I transitioned into sales in 1997, I discovered that knowing how a forklift works mechanically is very different from understanding applications, racking, and operational requirements. Those lessons came from both experienced salespeople and engineers, as well as the school of hard knocks.

Today, I have met many warehouse and operations managers in a similar position — experienced in leadership, but new to the specific challenges of material handling. And one of the most frustrating issues they encounter? Warehouse project delays.

Standards That Can Impact Your Schedule

I often find some troubleshooting steps interesting. But without the experience of those who had been doing the job for years, I would not have learned what I didn’t know. So, here is some knowledge that I’d like to share with you.

  • ANSI (American National Standards Institute) defines how equipment must be designed and built. For example, any modification affecting capacity or operation requires manufacturer approval.
  • OSHA (Occupational Safety and Health Administration) governs how equipment is used, including operator safety training and fall protection requirements.

Knowing both sets of regulations keeps you compliant, prevents warehouse project delays, and avoids costly revisions.

Why Lead Times Aren’t Always Predictable

Even in a post-COVID world, the warehousing industry faces timing challenges. Several factors that can affect warehouse project delays are:Account manager and customer in warehouse

  • Order timing: Your order may follow a much larger one, pushing you back in the production queue. Knowing the timeline is tight, sales reps may push for orders and secure a PO in order to meet your needs.
  • Design revisions: If seismic calculations, engineering changes, or permits are involved, new drawings are typics2ally required. Any changes made after a PO is signed will almost always cause project delays.
  • Order entry corrections: Errors in dimensions or components can delay production.
  • Weather: Snowstorms, flooding, or other natural disasters can delay freight and installations. So, it is important to know where your product comes from.

One extreme example — a trailer load of rack uprights was lost for months due to a driver abandoning it. Even with vendor support, replacements took weeks.

On-Site Surprises That Delay or Slow Projects

Some of the most frustrating warehouse project delays happen after the crew arrives on site, including:

  • Overhead obstructions like heaters, sprinklers, and HVAC not shown on drawings, creating a need to reconfigure.
  • Emergency exit doors or code requirements discovered late.
  • The building layout is not 100% to the drawings provided causing the need for changes in the field.
  • Other trades scheduled to work in the same space at the same time.
  • Dock doors not installed, floors curing, parking lot not paved, no power in the building, or other unexpected issues.

Other Lessons Learned to Prevent Warehouse Project Delays

Based on decades in this industry, here are practical steps to keep your timeline on track:

  • Schedule weekly recurring meetings with vendors and customers leading up to delivery and installation to ensure alignment and review details.
  • Do a walkthrough of the area the week before delivery and installation begin to confirm if anything has not been completed.
  • Provide a daily update of the project progression by vendor to the customer with an updated expected completion date.
  • Have a third party check the progress and safety of the installation weekly.
  • Ensure any permits are printed and onsite during the project.

Laying It on the Line

Warehouse project delays can cost more than time — they impact productivity, revenue, and customer satisfaction. By understanding regulations, anticipating delays, and learning from the experience of others, like material handling experts, you can keep your projects moving, save weeks of downtime, and avoid a lot of frustration.

David Sherman

About the Author: David Sherman

Dave Sherman has worked at Abel Womack for more than 30 years. With an extensive service background, he has been a Business Development Account Manager for the past 10 years.

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