Manufacturing & Warehouse Distribution equipment, service, rentals & support from Abel Womack, Raymond forklift NE Distributor

Skip to content
  • Online Catalogs
  • Contact
  • Locations
  • Customer Login
  • Cleanrooms & Controlled Environments
  • FANUC Industrial Robots
  • Automated Storage and Retrieval Warehouse Systems
  • Manufacturing Solutions
  • Modular Building Systems
  • Raymond Forklifts
  • Mobile Storage Systems
  • About Us
    • Careers
    • Customer Service Policy
    • Customer Testimonials
    • Discover the Difference
    • Our Locations
    • Management Staff
    • Raymond Solutions & Support Center
  • Forklifts
    • Used Forklifts and Equipment
    • Forklift Rentals and Leases
    • J1-TSV Task Support Vehicle
    • Raymond Basics
    • Power Solutions
  • Parts & Service
    • Equipment Maintenance & Repair
    • Forklift & Conveyor Parts
    • Forklift Safety Training
    • Shop Warehouse Products
    • Tennant Sweepers and Tennant Scrubbers
  • Optimization
    • Fleet and Warehouse Management Solutions
    • Lean Management
    • Labor Management
    • Asset & Maintenance Management
    • Operator Assist Technologies
    • Real Time Location System
  • Robotics
    • Industrial Robots
    • Universal Robot Cobots
    • Autonomous Mobile Robots
    • ROBOXX
    • FANUC Robot M-20iA
    • FANUC Robot M-710iC
    • FANUC Robot M-410iB
  • Integrated Systems Solutions
    • Automated Guided Vehicles (AGV)
    • Automated Storage & Retrieval Systems
    • Conveyor Systems and Sortation
    • Deep Lane High Density Pallet Storage
    • Pallet Racking and Shelving
    • Mobile Storage Systems
    • Warehouse Automation and Software
    • Indoor Vertical Growing
    • Modular Building Systems
    • Cleanrooms and Controlled Environments
  • Engineering
    • Automated and Robotic Simulation
    • Facility Design and Layout
    • Project Management
  • Information
    • Blog
    • Case Studies
    • Industry Solutions
    • Videos
    • Media Kit
You are here: Home / News / Warehouse News / Case Study: Food Processor Reveals Secret to Rapid Growth

Case Study: Food Processor Reveals Secret to Rapid Growth

Case Study: Food Processor Reveals Secret to Rapid Growth

For any start-up enterprise the goal is to hit the ground running and succeed beyond all expectations. The path getting there is often not smooth nor with typically fast results but for one food processor that completely shifted its core business a single piece of economical yet highly efficient and flexible cooking equipment led to exponential growth. Such is the case with Wanniassa Wheeler Food, an Australian food processor that four years ago planned to make dramatic changes to its business strategy: shift from being a low-volume supplier for a local franchise food chain to becoming a high-volume food processor providing a variety of culinary and convenience foods to global wholesalers, retailers and other food processors. This would be a tall order for most companies, but Wanniassa Wheeler had a vision that reconfiguring its 60,000 square foot facility with the proper equipment would enable the creation of a diversified line of cooked protein products while still continuing to supply its 47-store chain of Ali Baba QSR (quick service restaurants) outlets. The Ali Baba line includes Lebanese cuisine such as chicken kebabs, kafta fingers, salads and other items aimed at the casual dining segment. The chief idea for the new strategy was to cook protein products including chicken, lamb, beef, and turkey in the high volumes needed to satisfy supermarkets and even big box outlets such as Costco while also offering quality ranging from restaurant to gourmet level. “Our experience in cooking various meat products was limited to combination and walk-in ovens, but we knew those would not satisfy our requirement to have a high care facility,” explains Ali Marjan, manager of strategic and business development for Wanniassa Wheeler. “We wanted to minimize product contamination and restrict human handling of products to only placing them on a belt at the […]

About the Author

Sue Boczenowski is the Marketing Manager for Abel Womack.

  • About Us
  • Industry Solutions
  • Blog
  • Products
  • Corporate News
  • Forklift News
  • Warehouse News
  • Contact
  • Twitter
  • Facebook
  • YouTube
  • Linkedin
Raymond_ASASC_2020

Abel Womack - Discover the Difference - logo
1 International Way
Lawrence, MA 01843
800-554-2887

  • Twitter
  • Facebook
  • YouTube
  • Linkedin
  • Home
  • About Us
  • Forklifts
  • Careers
  • Fleet Management Solutions
  • Professional Design & Engineering Services
  • Parts
  • Service
  • Forklift Training
  • Pre-Owned Forklifts
  • Forklift Rentals
  • Products
  • Contact Us
  • Sitemap
  • Privacy Policy
Offices In
Massachusetts
Connecticut
New York
Maine
New Hampshire
Rhode Island
Vermont

Copyright © 2023 · Abel Womack 2.0 on WordPress