Dive Brief:

• A report from Barclays notes that warehouse and delivery automation, including the use of “robot vans” in urban markets, could be critical to helping AmazonFresh reach break-even status, according to CNBC.
• By leveraging efficiencies and converting a significant number of its currently 45 million Prime members to its service, AmazonFresh could generate $40 billion in total sales volume within the next 10 to 15 years, Barclays estimates.
• However, to get to that point, AmazonFresh will have to significantly grow its share among high-income consumers and in the top American grocery markets. The service is currently used by less than 2% of this “core customer base.”

Read the full article on FoodDive.com here.