SKU proliferation contributes to the need for tracking technology
Whether its craft beer, imported bottled water, cold-pressed juices or any of the other premium beverages gaining traction, market analysts have highlighted that consumers are willing to pay a premium price if they feel they are getting value-added benefits from a product. When looking at the beverage distribution chain, similar trends are emerging as operations leadership is investing in technology to help streamline delivery strategies.
John Rosenberger, manager of iWAREHOUSE Gateway and global telematics for Greene, N.Y.-based The Raymond Corp., notes that the market for telematics and logistics support has experienced proliferation within the past year, and he credits that growth to three notable trends.
“The first is customer acceptance and adoption as the value of telematics data becomes more widely recognized,” he says. “Today’s telematics systems can offer quicker returns on investment than previous generations of data collection systems. With the proliferation of affordable telematics consulting and professional service programs, beverage providers gain assistance in achieving their targeted [return on investment] (ROI) and process change recommendations based on expanding telematics data sets.”