Manufacturing & Warehouse Distribution equipment, service, rentals & support from Abel Womack, Raymond forklift NE Distributor

Skip to content
  • Online Catalogs
  • Contact
  • Locations
  • Customer Login
  • Cleanrooms & Controlled Environments
  • FANUC Industrial Robots
  • Automated Storage and Retrieval Warehouse Systems
  • Manufacturing Solutions
  • Modular Building Systems
  • Raymond Forklifts
  • Mobile Storage Systems
  • About Us
    • Careers
    • Customer Service Policy
    • Customer Testimonials
    • Discover the Difference
    • Our Locations
    • Management Staff
    • Raymond Solutions & Support Center
  • Forklifts
    • Used Forklifts and Equipment
    • Forklift Rentals and Leases
    • J1-TSV Task Support Vehicle
    • Raymond Basics
    • Power Solutions
  • Parts & Service
    • Equipment Maintenance & Repair
    • Forklift & Conveyor Parts
    • Forklift Safety Training
    • Shop Warehouse Products
    • Tennant Sweepers and Tennant Scrubbers
  • Optimization
    • Fleet and Warehouse Management Solutions
    • Lean Management
    • Labor Management
    • Asset & Maintenance Management
    • Operator Assist Technologies
    • Real Time Location System
  • Robotics
    • Industrial Robots
    • ROBOXX
    • FANUC Robot M-20iA
    • FANUC Robot M-710iC
    • FANUC Robot M-410iB
  • Integrated Systems Solutions
    • Automated Guided Vehicles (AGV)
    • Automated Storage & Retrieval Systems
    • Conveyor Systems and Sortation
    • Deep Lane High Density Pallet Storage
    • Pallet Racking and Shelving
    • Mobile Storage Systems
    • Warehouse Automation and Software
    • Indoor Vertical Growing
    • Modular Building Systems
    • Cleanrooms and Controlled Environments
  • Engineering
    • Automated and Robotic Simulation
    • Facility Design and Layout
    • Project Management
  • Information
    • Blog
    • Case Studies
    • Industry Solutions
    • Videos
    • Media Kit
You are here: Home / News / Warehouse News / A “New Era” in distribution

A “New Era” in distribution

When it landed a contract with the National Football League, New Era Cap knew it would need a major DC overhaul. What it didn’t know was that it would have just six months to do it. It often takes a catalyst to spur a company to fix something that on its surface doesn’t appear to be broken. The catalyst can take many forms, but it’s frequently a major event like an acquisition or new contract. Such was the case a few years back for New Era Cap Inc., when it landed a major five-year licensing deal that promised to double its sales volume. New Era is the number one provider of licensed headwear in the world, and it has a long history of supplying hats to professional athletes and sports fans alike. The company has held the contract to supply caps to Major League Baseball (MLB) since the 1970s, providing all of the headwear major leaguers wear on the field. It supplies the same style hats to concession stands and retail shops at the ballparks as well as to other merchants that sell team apparel, including sporting goods retailers (like Dick’s, Footlocker, Lids, and The Sports Authority) and department stores. New Era distributes all of these hats through its 300,000-square-foot distribution center (DC) in Harrisburg, Pa., which is operated by Menlo Logistics. The facility processes only hats; other sites handle T-shirts and other apparel. About 60 percent of the company’s total goods pass through Harrisburg. The hats themselves come in a dizzying variety. By way of illustration, consider what’s involved in the MLB business alone. While baseball has only 30 teams, each team may have three or four different caps, such as home, away, and a couple of alternate caps. Plus, each of these caps comes in a range […]

About the Author

Sue Boczenowski is the Marketing Manager for Abel Womack.

Leave a Reply Cancel reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • About Us
  • Industry Solutions
  • Blog
  • Products
  • Corporate News
  • Forklift News
  • Warehouse News
  • Contact
  • Twitter
  • Facebook
  • YouTube
  • Linkedin
Raymond_ASASC_2020

Abel Womack - Discover the Difference - logo
1 International Way
Lawrence, MA 01843
800-554-2887

  • Twitter
  • Facebook
  • YouTube
  • Linkedin
  • Home
  • About Us
  • Forklifts
  • Careers
  • Fleet Management Solutions
  • Professional Design & Engineering Services
  • Parts
  • Service
  • Forklift Training
  • Pre-Owned Forklifts
  • Forklift Rentals
  • Products
  • Contact Us
  • Sitemap
  • Privacy Policy
Offices In
Massachusetts
Connecticut
New York
Maine
New Hampshire
Rhode Island
Vermont

Copyright © 2023 · Abel Womack 2.0 on WordPress