New manufacturing process uses liquid material.
Reebok is bringing some manufacturing capabilities to the United States as the athletic-gear maker unveiled plans to open a new manufacturing lab that relies on futuristic liquid material and 3D drawing.
Fortune has learned that in early 2017, the Adidas-owned brand will open its own Liquid Factory manufacturing lab in Lincoln, R.I. in a collaboration with footwear specialist AF Group Inc. At this lab, Reebok’s team will have the ability to experiment with new manufacturing processes, creating and customizing shoes at a faster pace than if they relied on shoe molds that are these days constructed in China.
“Getting faster and closer to the consumer is 100% what we are after,” says Bill McInnis, Head of Future at Reebok, in an interview. “If you can take out shipping and [making] molds that take time to formulate, it moves you closer to the consumer.”
Read the Complete article in Fortune.com here.